ATTN Ja Rule: Whatchu Sayin'??

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NEW YORK — When Ja Rule was putting together the pieces of his new album, he did something he'd never done before when prepping a project, something that, incidentally, inspired its title.

He looked at himself in The Mirror ... and began talking to himself.

"I have conversations with myself," he told MTV News late last week about The Mirror, which is set to arrive in stores November 13. "I talk to the guy in the mirror. He never answers back; it's always the same guy that asks the questions and answers the questions. [He laughs.] But the funny thing about that is, it's your moment of truth. You can't lie to yourself. And I'm sitting there and I'm looking in the mirror and I'm saying to myself ... 'This person you see in the mirror ... you know who this person is, you know him very well. But is this the same person that your public sees when you walk outside? No. They don't have a clue who the f--- that person is in that mirror.'"

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SMH at all that jibberish.